Retail Research

Ensuring your retail centre is attractive to both shoppers and retailers is central to its continued success. Whether you need to identify demand or assess the need for improvements, IQuius can tailor research to your requirements.

Through surveys of your shoppers we’ll help you test perceptions, attitudes and satisfaction with your town’s retail offer, giving you vital ground in the race for consumer and investor pounds. What’s more, we can survey residents that don’t use your retail centre, identifying why they go elsewhere and what would make them visit your shops.

Offered either on a full-service basis or on a syndicated basis in conjunction with local retailers, our surveys offer a cost-effective solution to ensuring your retail centre retains and increases its customer base. From kiosk based surveys providing year-round trend data to one-off snapshot surveys, IQuius provides comprehensive survey solutions carried out to Market Research Society standards.

We can also segment the local market using ACORN to help you to prove the viability of your town to key retailer targets. ACORN is the UK’s leading geo-demographic profiling tool used by major blue-chip retailers including Sainsbury’s, Boots, Debenhams, Sony, Ikea and Starbucks as well as major public sector authorities such as the London Assembly.

Prices start from £450 for an ACORN profile and £2,750 for on on-street survey with a sample size of 400.